Opportunities and Challenges Behind the "Light Bottle Wine Fever"
Author：admin 发布时间：2021-03-18 16:19:34
Packaging simplification has now begun to become a new trend. Consumers no longer pay too much attention to the luxury of packaging as they did in the past, and the rationalization of consumption has gradually become popular among these emerging consumers. For wine packaging, under this general trend, light bottle wine packaging has gradually become popular in the market.
Wine packaging has always been in the form of wine box and bottle packaging, because the wine and the direct face of consumers, in order to highlight the advantages of the product, many manufacturers will work hard on the wine box, and the packaging cost of the wine box is also increasing. Higher. However, many consumers think that the wine box is unnecessary. In fact, the simple wine bottle packaging not only saves costs, but also can directly see the liquor in the bottle at a glance.
However, for bottle manufacturers, the gradual popularity of light bottle wine is both an opportunity and a challenge. First of all, as wine boxes are abandoned by manufacturers, liquor manufacturers will pay more attention to wine bottle packaging, and will spend more energy and cost on wine bottle packaging, and wine bottle manufacturers have more room for imagination in profit. Secondly, wine bottle packaging will put forward more requirements. In the past, the information on the wine box needed to be carried by the wine bottle, and the appearance of the wine bottle needed more improvement to attract the attention of consumers.
